Sonarez was founded in 2018 by Stephen Cruz and close friends, a Boston-born creative with Puerto Rican roots and a vision bigger than fashion. After graduating high school, Stephen moved to Kissimmee, Florida, where he sharpened his skills as a photographer and graphic designer, eventually earning his associate degree in Graphic Design.

But the story of Sonarez runs deeper.

In 2011, Stephen lost his best friend — a life-altering moment that sparked a powerful shift in his purpose. Out of grief came clarity: life is short, and dreams are meant to be lived. Sonarez was born from that truth — a brand built on passion, purpose, and the belief that chasing your dreams is the ultimate tribute to the ones we’ve lost.

Every piece is a reflection of Stephen’s journey — a blend of heritage, street culture, creativity, and resilience. Sonarez isn’t just something you wear. It’s a mindset. A reminder to dream big, and live even bigger.